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Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework . Buy Principles of Marketing 13th edition () by Philip Kotler and Gary Armstrong for up to 90% off at COUPON: Rent Principles of Marketing 13th edition () and save up to 80% on textbook rentals and 90% on used textbooks. Get FREE 7-day instant eTextbook access!.
: Principles of Marketing (13th Edition) () by Philip Kotler; Gary Armstrong and a great selection of similar New, Used and Collectible Books available now at great prices. 28 Dec Part 1–Defining Marketing and the Marketing Process. 1. Marketing: Creating and Capturing Customer Value. 2. Company and Marketing Strategy: Partnering to Build Customer Relationships. Part 2–Understanding the Marketplace and Consumers. 3. The Marketing Environment. 4. Managing Marketing. ISBN Online purchase price Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer- value framework. Students learn The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters also now.
Notes: Has shelf wear, other wise New Hardcover US Student Edition. Publisher: Prentice Hall. Sku: clfebUl. Condition: Used: Excellent. Qty Available: 1. | eBay!. New pristine INSTRUCTOR'S EDITION 13th edition hardcover. No codes or supplements. Content is the same (no answers), as the student version with ISBN | eBay!. Results 1 - 19 of 19 - Principles of Marketing (13th Edition) by Gary Armstrong Philip Kotler. ISBN Hardcover; 13th ed.; Lebanon, Indiana, U.s.a.: Prentice Hall, ;. Includes bibliographical references and index.